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Holt Renfrew, Summer Windows

(August 2009) Window to the Fashion Blogosphere: The Canadian retailer put the spotlight on hot fashion bloggers.

By Anne DiNardo for VMSD.com

Anna Wintour’s opinion isn’t the only one that matters in fashion, and Holt Renfrew knows it. “Social media is such a huge phenomenon,” says John Gerhardt, Holt Renfrew’s creative director. “It’s democratizing fashion.”

And that explains Gerhardt’s idea to recognize six influential style-watching bloggers in the Canadian department store’s summer window campaign. For 17-year-old shoe lover Jane Aldridge (seaofshoes.typepad.com), who’s designing a shoe collection for H&M this year, a window displayed a wave of heels and sandals mixed with metallic sea creatures and shells. Tommy Ton’s (jakandjil.com) postings of models at fashion shows were recreated via a tent-like awning covered with photographs. And for Anita Clarke (iwanigot.geekgirl.com), apparel hanging from a mannequin’s outstretched arms represents the scales of justice and the balance of “wants” and “needs.”

“We try to play on wit and irony,” says Gerhardt.

The campaign garnered attention on Facebook, Twitter and across the Internet for its recognition of fashion bloggers, as well as a growing partnership between retailers and those who tweet about their every move.

elanstyles.com is the website for premiere houston fashion stylist and creative élan raichle rogers. élan specializes in fashion styling, prop styling, show production and fashion consulting with particular regard to photo shoots and marketing and advertising fashion campaigns. élan's work can be seen throughout product and apparel marketing such as Hewlett Packard and handbag designer Elaine Turner; various modeling agencies like Neal Hamil and Page Parkes; editorials and publications such as The Advocate, skirt! magazine, Todo Texas, and 002Houston; her annual fashion show benefitting Spay Neuter Assistance Program; multiple television appearances as a fashion expert on Fox Morning News and KHOU-TV’s Great Day Houston; her instruction of Fashion Styling/Imaging and Visual Merchandising at Houston Community College.