Criteria
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4/Designer Showcase
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3/Design Apprentice
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2/Design Student
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1/ Testing It Out
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Score
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Theme:
Unique v. Traditional Mood
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Theme is powerfully and uniquely conveyed; sets mood for display
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Theme is successfully conveyed in a traditional sense; sets mood for display
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Traditional theme is satisfactorily conveyed; mood is vague
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No theme; no mood
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___x2=
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Balance:
Symmetrical/ Formal v. Asymmetrical/ Informal
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Asymmetrical balance is used to create a powerful, unique display; weight is equal on each half of design
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Asymmetrical or symmetrical balance is used to create a tradtional display; weight is equal on each half of design
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Asymmetrical or symmetrical balance is attempted; weight is not quite right on each half
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No balance; weight is not equal on each half of design
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___x4=
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Emphasis:
Size, Repitition, Contrast or Unique Placement
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One powerful focal poing; eye is drawn immediately to type of emphasis portrayed; image is retained by viewers
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One focal point; could be more powerful; image is retained by most viewers
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Two or more focal points; causes confusion and viewer has to search for emphasis and has difficulty retaining image
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No focal point; no emphasis
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___x4=
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Proportion
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All design elements are proportionate to the entire layout
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Most elements are proportionate; 1-2 are too large or too small
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Some elements are proportionate; 3-4 are too large or too small
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Proportion is not achieved
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___x3=
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Rhythm/Line: Repitition, Continuous, Progression, Radiation, Alteration
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Powerful, unique demonstration of rhythm
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Traditional demonstration of rhythm/line
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Minimal use of rhythm/line
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No rhythm/line
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___x4=
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Harmony/Unity:
Do all elements blend to form a unified picture?
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All of the elements properly blend to form a unified overall picture
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Most elements blend to form a generally unified picture
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Sections of the window blend better than others; overall a uniform picture
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Elements do not blend; no harmony
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___x4=
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Visual Appeal/ Effectiveness
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The display turns heads; very powerful and unique; creative
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Catches attention; tradtional
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Could use more creativity; traditional; only catches little attention
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Needs more attention; missing concept; little creativity
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___x4=
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