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FASHION

PORTRAIT

PROP

STUDENT WORK

BIO | CONTACT

BLOGGÉD

Criteria

4/Designer Showcase

3/Design Apprentice

2/Design Student

1/ Testing It Out

Score

Theme:

Unique v. Traditional Mood

Theme is powerfully and uniquely conveyed; sets mood for display

Theme is successfully conveyed in a traditional sense; sets mood for display

Traditional theme is satisfactorily conveyed; mood is vague

No theme; no mood

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Balance:

Symmetrical/ Formal v. Asymmetrical/ Informal

Asymmetrical balance is used to create a powerful, unique display; weight is equal on each half of design

Asymmetrical or symmetrical balance is used to create a tradtional display; weight is equal on each half of design

Asymmetrical or symmetrical balance is attempted; weight is not quite right on each half

No balance; weight is not equal on each half of design

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Emphasis:

Size, Repitition, Contrast or Unique Placement

One powerful focal poing; eye is drawn immediately to type of emphasis portrayed; image is retained by viewers

One focal point; could be more powerful; image is retained by most viewers

Two or more focal points; causes confusion and viewer has to search for emphasis and has difficulty retaining image

No focal point; no emphasis

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Proportion

All design elements are proportionate to the entire layout

Most elements are proportionate; 1-2 are too large or too small

Some elements are proportionate; 3-4 are too large or too small

Proportion is not achieved

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Rhythm/Line: Repitition, Continuous, Progression, Radiation, Alteration

Powerful, unique demonstration of rhythm

Traditional demonstration of rhythm/line

Minimal use of rhythm/line

No rhythm/line

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Harmony/Unity:

Do all elements blend to form a unified picture?

All of the elements properly blend to form a unified overall picture

Most elements blend to form a generally unified picture

Sections of the window blend better than others; overall a uniform picture

Elements do not blend; no harmony

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Visual Appeal/ Effectiveness

The display turns heads; very powerful and unique; creative

Catches attention; tradtional

Could use more creativity; traditional; only catches little attention

Needs more attention; missing concept; little creativity

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elanstyles.com is the website for premiere houston fashion stylist and creative élan raichle rogers. élan specializes in fashion styling, prop styling, show production and fashion consulting with particular regard to photo shoots and marketing and advertising fashion campaigns. élan's work can be seen throughout product and apparel marketing such as Hewlett Packard and handbag designer Elaine Turner; various modeling agencies like Neal Hamil and Page Parkes; editorials and publications such as The Advocate, skirt! magazine, Todo Texas, and 002Houston; her annual fashion show benefitting Spay Neuter Assistance Program; multiple television appearances as a fashion expert on Fox Morning News and KHOU-TV’s Great Day Houston; her instruction of Fashion Styling/Imaging and Visual Merchandising at Houston Community College.

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Type of Display: one item line of goods related merchandise assortment

Type of Setting: realistic semi-realistic abstract