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The Style-bus For Visual Merchandising
FSHN 1342 Visual Merchandising #18699 Fashion Design & Merchandising Programs Instructor Élan Raichle Rogers Visual Merchandising & Fashion Image Professor Lifestyle Arts & Design Careers Division Central College, SJAC 325A 713.718.6152 cell: 713.584.8316
Course Description Instruction and skill development in the techniques and skills used to analyze trend analysis, consumer and market research for various clients in the creation retail/boutique store displays, with particular interest in window displays, in order to sell merchandise. Study of the basic techniques of planning, mannequin dressing, alternate form design, display space, window dressing, signage and general conceptualization and implementation through a hands-on, project heavy approach. Prerequisites None Textbook Information: None required. However, students are responsible for their own project materials, such as Styrofoam, foamcore, paper, markers, props, etc. Students are welcome to use items from home. As well, students will need to have access to some sort of camera (disposable, digital, on their phone, etc) for documentation for certain projects. Course Goals & Learning Outcomes (includes competencies/incorporation of SCANS and the Workforce Education Course Manual) 1. The student will evaluate areas of visual merchandising and the display work environment. SCANS (Secretary’s Commission Addressing Necessary Skills) STATEMENT OF FOUNDATION SKILLS AND WORKPLACE CONPETENCIES- SCANS: The US Department of Labor’s Secretary’s Commission on Achieving Necessary Skills (SCANS) to enter the workplace determined that specific competencies must be addressed. HCCS is committed to preparing every student with the knowledge and skills needed to succeed in today’s work environment. The following competencies will be addressed in this course: Exhibiting Interpersonal Skills (work in teams and negotiate with others). Students will participate in group projects as well as working for a ìclient.î As well, students will be asked to critique each other’s work in a constructive, positive manner. Using Technology (apply technology to specific tasks) & Working with information (acquiring, evaluating, organizing and interpreting data). Students will be asked to utilize the internet and general computer knowledge to keep updated with current consumer and merchandise trends and research. Students will then be asked to analyze and utilize that research in their projects. Demonstrating Basic Skills (reading, writing, speaking, listening). Students will be asked to use their basic skills in order to participate is class activities and presentations. Demonstrating Thinking Skills (creative thinking, problem solving, decision making). Students will be asked to use their thinking skills throughout every class, as creative thinking, problem solving and decision making are the basis of conceptualizing and implementing in-store and window display designs that incorporate merchandise, props, signage and lighting in a visually pleasing and enticing manner. Exhibiting Personal Qualities (self esteem, self management, integrity). Students will learn how to manage their time effectively through project production. As well, students will gain strength and self-efficacy in their work through building displays from inception to final product. Students who require reasonable accommodations for disabilities are encouraged to report to Room 102 SJAC, or call (713) 718-6164 to make necessary arrangements. Faculty are only authorized to provide accommodations requested by the Disability Support Services Offices. Academic Honesty Students are responsible for conducting themselves with the honor and integrity in fulfilling course requirements. Penalties and/or disciplinary proceedings my be initiated by College System officials against a student accused of academic dishonesty. Academic dishonesty may include a grade of ì0î or ìFî on the particular assignment, failure in the course, and/or recommendation for probation or dismissal from the College System. A recommendation for suspension or expulsion will be referred to the College Dean of Students for disciplinary disposition. HCC Course Attendance & Withdrawal Policy 1. Students are expected to attend all classes 2. Students are responsible for all work missed during an absence 3. Students may be dropped from courses for absences that exceed 12.5% of the total semester hours, usually equated to more than 4 absences in a 2-day per week class and more than 2 absences in a 1 day per week class. HCC Course Withdrawal Policy The State of Texas has begun to impose penalties on students who drop courses excessively. For example, if you repeat the same course more than twice, you have to pay extra tuition. Beginning in Fall 2007, the Texas Legislature passed a law limiting first time entering freshmen to no more than SIX total course withdrawals throughout their educational career in obtaining a certificate and/or degree. To help students avoid having to drop/withdraw from any class, HCC has instituted an Early Alert process by which your professor may “alert” you and distance education (DE) counselors that you might fail a class because of excessive absences and/or poor academic performance. It is your responsibility to visit with your DE professor or a DE counselor to learn about what, if any, HCC interventions might be available to assist you – online tutoring, child care, financial aid, job placement, etc. – to stay in class and improve your academic performance. If you plan on withdrawing from your DE class, you MUST contact a DE counselor or your DE professor prior to withdrawing (dropping) the class for approval and this must be done PRIOR to the withdrawal deadline to receive a “W” on your transcript. **Final withdrawal deadlines vary each semester and/or depending on class length, please visit the online registration calendars, HCC schedule of classes and catalog, any HCC Registration Office, or any HCC counselor to determine class withdrawal deadlines. Remember to allow a 24-hour response time when communicating via email and/or telephone with a DE professor and/or counselor. Do not submit a request to discuss withdrawal options less than a day before the deadline. If you do not withdraw before the deadline, you will receive the grade that you are making in the class as your final grade. DE counselors may be reached by calling 713.718.5275, option #4 or decounseling@hccs.edu Fashion & Interior Design Department Attendance & Participation Policy Classes meeting once per week: 0 Absences- 100 Attendance & Participation Grade 1 Absences- 95 Attendance & Participation Grade 2 Absences- 80 Attendance & Participation Grade 3 Absences- 50 Attendance & Participation Grade 4+ Absences- 0 Attendance & Participation Grade Three tardies (15 minutes late) equals one absence. Course Grading/Evaluation 25% Final Project 25% Display Projects & Presentations 15% Participation & Critiques 15% Attendance 10% Midterm 10% Research Reports Numerical Grades to Letter Grades 90-100 A 80-89 B 70-79 C 60-69 D 0-59 F Make Up Policy Students are responsible for turning in all work assigned. Late work will receive 10 point deductions for each class overdue. Any work that does not make it to class for turn in (whether forgotten or student misses class) will be accepted via email as well. If student knows they will be missing class, it is imperative to alert the instructor (via email, even text) and turn-in the assignment due! There are plenty of options, just get your work in so it can be graded efficiently! Faculty Advisors Each fashion student is assigned a full-time faculty member as an advisor. The Fashion Student Advisory Council is a group of student leaders who plan student activities for the Student Fashion Club. Students may request to be on the council or may be nominated by a faculty member. All HCC students are automatically members of this dues-free organization. Delta Epsilon Chi promotes Professional Development. DECA’s programs, competitions focus on helping it’s member grow and develop as professional marketing and management leaders. Fashion Boot Camp Fashion Boot Camp is held at the beginning of each fall and spring semester for all fashion students to alert them to the student opportunities for the upcoming semester. Fall 2009 Fashion Boot Camp will be held Wednesday, September 2 from 6-7pm in SJAC 300. Students will be responsible for all information presented during the forum, whether they attend or not! Fashion Resource Center The resource center is located in SJAC 300 at Central College. It houses the Historical Fashion Collection, fashion books, video tapes and designer press releases. The Historical Fashion Collection is a collection of international designer, ethnic and vintage clothing from the 1900s to present. Web Resources & Fashion Links We Heart www.elanstyles.com/fashccvisual.html Fashion Houston www.fashionhouston.com Visual Merch & Store Design www.vmsd.com Echochamber www.echochamber.com Frame: The Great Indoors www.framemag.com Super Future www.superfuture.com We Wear Things www.wewearthings.com Fashion Wire Daily www.fashionwiredaily.com Women’s Wear Daily www.wwd.com Fashion Group International www.fgi.org Fashion Live www.fashionlive.com Daily Candy www.dailycandy.com Look Online www.lookonline.com Apparel Exchange www.apparelex.com For additional fashion links see the Fashion & Interior Design page at HCC here: |
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elanstyles.com is the website for premiere houston fashion stylist and creative élan raichle rogers. élan specializes in fashion styling, prop styling, show production and fashion consulting with particular regard to photo shoots and marketing and advertising fashion campaigns. élan's work can be seen throughout product and apparel marketing such as Hewlett Packard and handbag designer Elaine Turner; various modeling agencies like Neal Hamil and Page Parkes; editorials and publications such as The Advocate, skirt! magazine, Todo Texas, and 002Houston; her annual fashion show benefitting Spay Neuter Assistance Program; multiple television appearances as a fashion expert on Fox Morning News and KHOU-TV’s Great Day Houston; her instruction of Fashion Styling/Imaging and Visual Merchandising at Houston Community College. |
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