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elanstyles.com is the website for premiere houston fashion stylist and creative élan raichle rogers. élan specializes in fashion styling, prop styling, show production and fashion consulting with particular regard to photo shoots and marketing and advertising fashion campaigns. élan's work can be seen throughout product and apparel marketing such as Hewlett Packard and handbag designer Elaine Turner; various modeling agencies like Neal Hamil and Page Parkes; editorials and publications such as The Advocate, skirt! magazine, Todo Texas, and 002Houston; her annual fashion show benefitting Spay Neuter Assistance Program; multiple television appearances as a fashion expert on Fox Morning News and KHOU-TV’s Great Day Houston; her instruction of Fashion Styling/Imaging and Visual Merchandising at Houston Community College. |
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TYPES OF STOREFRONTS & WINDOWS
PARALLEL-TO-SIDEWALK: generally preferred, especially if they have ìBack-closedî windows that separate the window from the store interior.
CORNER WINDOWS: advantageous. Like having two windows. Can be literally in the corner, with entrances on either side or two windows with entrance in center.
OPEN-BACK WINDOWS: store’s interior is visible behind the window display. Drawback: shoppers are able to handle to merchandise on display, which can make for an unkempt window.
ANGLED WINDOWS: designed to give more exposure to viewer. Similar to parallel-to-sidewalk, but can feature more display in less space. They can be elongated to form a vestibule that leads the shopper to the store entrance.
ARCADES: great for when a store has minimum frontage on the street or mall, but ample depth. The store sets their entrance back from the building line and extends the size of the display space.
ISLANDS: enables the shopper to view merch from all angles. This structure has generally disappeared from the retail scene.
WINDOWLESS WINDOWS: in most malls. Drawback: security of merchandise. Requires a great deal of attention to visual merchandising the entire store, as the whole of the interior is on display.
CIRCULAR WINDOWS: creative and different structure in order to stand out from the other stores.
SHADOW BOX WINDOWS: for stores that feature small items such as jewelry and fashion accessories. Enables close inspection of the merchandise, giving the shopper a comfortable viewing space and level.
-Contemporary Visual Merchandising & Environmental Design by J.Diamond & E.Diamond