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FASHION

PORTRAIT

PROP

STUDENT WORK

BIO | CONTACT

BLOGGÉD

DATE

DUE

LECTURE & UPCOMING PROJECTS

27-Aug

First class.

What is visual merchandising? Definition. Idea/concept. Goals. Discussion. Assign Plate Setting Project

3-Sep

Plate Setting Project Critiques.

Thinking outside the box. Utilizing consumer senses. What is visually pleasing. Enticing consumer. Assign FNOH Project.

10-Sep

Attend Fashion's Night Out Houston (FNOH)

Work on photo visual project displays and windows

17-Sep

FNO Visual Photo Display

Non-Apparel Product. Background and foreground. Utilizing space. Signage. Assign Boutique Bookstore Project

24-Sep

Bookstore Project

Midterm Study Guide. Accessories displays. Types of Store Fronts and Windows. Assign Accessories Display.

1-Oct

Accessories Display

Principles of Design. Lighting Techniques. Assign Sand Dollar Experiment

8-Oct

Sand Dollar Experiment

Discuss Trends/Research. Assign Trends Display

15-Oct

In Class Project

MIDTERM. For project bring: 5-10 items from home to use as merchandise/apparel, tri-fold presentation board, construction paper, markers, tape, glue, scissors, any craft materials you can utilize (the more you bring, the better off) etc.

22-Oct

Trends Display

Artistic Displays. Branding. Theme. Selling a story.

29-Oct

Artistic Display

Recover branding and image. Discuss final projects and approval.

5-Nov

Meet at Jubilee in the Heights

Jubilee Field Trip discuss visual merchandising in small boutique, with particular interest in Holiday and Sales display. Holiday/Sales Events & Project

12-Nov

Meet at ET

Elaine Turner Boutique. Learn about visual merchandising as a designer boutique. Merchandise, accessories and apparel. Work on final

19-Nov

Holiday Display

Work on finals. Get approval if still needed.

26-Nov

NO CLASS

THANKSGIVING HOLIDAY NO CLASS

3-Dec

Final Project

Present and critique final projects

10-Dec

Final Project

Present and critique final projects if needed.

elanstyles.com is the website for premiere houston fashion stylist and creative élan raichle rogers. élan specializes in fashion styling, prop styling, show production and fashion consulting with particular regard to photo shoots and marketing and advertising fashion campaigns. élan's work can be seen throughout product and apparel marketing such as Hewlett Packard and handbag designer Elaine Turner; various modeling agencies like Neal Hamil and Page Parkes; editorials and publications such as The Advocate, skirt! magazine, Todo Texas, and 002Houston; her annual fashion show benefitting Spay Neuter Assistance Program; multiple television appearances as a fashion expert on Fox Morning News and KHOU-TV’s Great Day Houston; her instruction of Fashion Styling/Imaging and Visual Merchandising at Houston Community College.

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